The text on your website, without question, will influence a visitor’s decision to accept or ignore your message. Your message may be as simple as “this product will make you happy”, or as complex as “this is why you should enable Apache’s mod_rewrite.” Regardless, conveying your message in a clear, appropriate, and motivating manner remains a critical component of satisfying visitor wants and needs. We’ll show you three easy ways to elevate your web copy from mediocre to kick-ass.
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Social Media Guru’s have been relentlessly preaching the effectiveness of Twitter as a form of marketing for small businesses. Vert Studios does not offer Social Media Marketing (SMM) services. Why? Because we don’t understand it. Know what else? Neither do over 95% of the companies that offer SMM services just to swindle a quick buck. [...]
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Company blogs used to be just for the corporate world. However, thanks to open source platforms like Wordpress, we are now experiencing a transition where more and more small businesses are maintaining company blogs. It’s worth nothing, though, that many of these small businesses are not using their blogs effectively. Today, we’ll share 3 quick blogging tips for small businesses running a company blog.
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That’s right. If you ever went through that period of teenage angst in your life known as puberty and survived, you have the skills necessary to run a social media campaign. All you need to do is apply the lessons you learned in your teenage years to your marketing strategy.
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Thanks to everyone who braved the icky weather to come out to my presentation at Gallery Main Street this morning. I hope I was able to provide you with some useful information and if you have any questions know that I’m always open to you guys – just call me View more presentations from Justin [...]
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If you’re looking to hire a web design company, look through these terms so you won’t get confused by web design jargon. If you’re a web designer, refer prospects here so they’ll be able to communicate with you better. This post won’t cover every web related term – only the bare minimum to get designer and client on the same page.
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Welcome to the new Vert Studios website. Justin and I have been working on the redesign since we merged back in July 2010. It’s such a great feeling to know the world can finally see the product of your hard work. The project was dynamic, as our vision for Vert Studios changed quite frequently throughout the project. We’d like to share our thought process behind the redesign.
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Sometimes businesses, especially mom and pops, are worried that any sign of personality will draw attention to the fact that they are, in fact, a small business. In our culture, we seem to have an association between size and capability. However, I’ve personally been on both sides of this issue – as a member of a 16 person IT department for a company with 1600 employees, and as the sole employee of Vert Studios before taking on my partner, Joseph McCullough. I can tell you with 100% certainty that the products and service produced by the smaller teams are usually as good as that of their bigger competitors – and quite often better.
It’s OK to be a small businesses, in fact it’s better than OK – it’s a huge advantage. Why? Because your business has something they don’t. A personality.
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SEO is not magic, no matter how much some SEO scammers attempt to convince you otherwise. Search Engine Optimization is simply the implementation of the scientific method in relation to a search engine’s algorithm: Hypothesize, experiment, analyze, conclude, and repeat until you find what the search engines like. However, unless you work as a full time SEO, you most likely don’t have the time to experiment with on-site modifications and link building methods. In all honesty, one only needs very basic knowledge of search engine optimization techniques to rank above local Tyler competitors. Furthermore, knowing the basics of SEO prevents you from being scammed by shady SEO firms. To arm you with the basics of SEO, we’ve compiled a list of our 5 favorite SEO resources.
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Tired of your current job? Want to be a part of something new and cutting-edge? Look no further! After reading this simple step by step guide, you’ll be able to set up your very own web design company.
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