Reciprocal Twitter Follows – The New Reciprocal Links

I’ve only been on Twitter for a few weeks, and while I am by no means a social media guru, I can already tell that a lot of people on Twitter have absolutely no idea what they’re doing. Some people feel obligated to Retweet everything they see. Some people feel obligated to follow anyone mentioned in an Retweet. And, as this article will discuss, some people get so excited when someone follows them, they reciprocate the follow – no questions asked. What does this all lead to? Nothing. A whole lot of nothing.

.arrayShift() jQuery Plugin

Description
Places an element of the jQuery object at a new location in the object-array and shifts all affected indexes of the array.

.swap() jQuery Plugin

Description
Swaps the elements within a jQuery object.

.equalTo() jQuery Plugin

Description
Evaluates the equality between jQuery objects.

.getIndexOf() jQuery Plugin

Description
Returns the location of the matched set of elements in a specified array. Returns Boolean false if the matched set is not found in the array.

jQuery unshift is not a function – Solution!

At times, jQuery can induce some scope issues when it comes to using the JavaScript array prototypes. One example in particular is the unshift() array prototype. In the same context as array.push(), Firebug may throw the error that unshift is not a function. Honestly, I can’t account for why this happens, but in the event you need to use unshift for a jQuery object, I have created a jQuery plugin called .frontpush() that works around the issue.

.frontpush() jQuery Plugin

Description
Places the matched set of elements at the front of an array.

The Vert Studios jQuery Plugin Library

We at Vert Studios absolutely love making custom jQuery plugins. Some plugins we create are large and robust, while others are simple and concise. Look through our list of plugins and JavaScript functions, and start incorporating them into your own projects!

How to Write an Effective Company Value Proposition

A company’s value proposition explicitly states the benefits or values it intends to provide its customers. Are value propositions just corporate jargon that have no place in the real world? No: you must be thinking of 99% of mission statements .

So what’s the value of a company value proposition?

Most customers will never read your company value proposition directly. They should, however, see it manifested in everything you do. Therefore, a value proposition does not attempt to pitch to the reader; it serves as a guideline for the company. All products offered by a company must fit within the scope of their value proposition. Products that do not fit within the scope of the value proposition risk overstretching the company brand, potentially leading to a loss of identity and trust amongst consumers.

An effective company value proposition performs the following functions:

The 5 Principles of Web Marketing

SEO. Pay-Per-Click. Social Media Marketing. We’ve all heard those terms at one point or another, and nearly every branded corporation in the US is pursuing at least one of those as a web marketing strategy. Why? Some companies pursue web marketing because they see great value in incorporating it into their business model. The remaining companies adopt web marketing strategies because they see their competitors engaging in it and follow suit out of fear.

Fear not!